Reds Campaign Against Drunk Driving in Asia
business, club June 20th, 2008
Manchester United launched a two-year partnership with an international drinks company, Diageo, for one (unsure which one) of its brands in Asia Pacific.
The partnership between two parties will be activated with a “Spirit of Champions” campaign theme later this September. The campaign will be launched in six key Asian markets, which include China, India, Japan, Korea, Thailand and Vietnam. This program will try to reflect the behaviour and determination required, to stay top of the game and simply to be the best. Moreover, it’s also said that Manchester United strongly supported the use of the sponsorship as a platform for responsible drinking.
Well. Responsible drinking is important, especially if you drink one of those Diageo brands. You could feel awesome
.
Can find this nowhere in both parties’ official site but there are news at Daily Express Malaysia, Yahoo! Malaysia and a Google search result.

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